The Lowdown: Blogging for Business

by James Long

On the internet, you never know who might become a customer. It's important to put your best foot forward when crafting an internet presence. If you were at a Trade Fair you wouldn't stand alone and watch while potential customers and your competitors were having an energetic discussion, swapping business cards and showing each other photos of their kids and inviting each other to parties - you'd step over to join them, and make sure you were handing out as many business cards as you received.